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November 21st, 2008

Insurers place first bid made in health reform game

Posted by Dana Blankenhorn @ 10:58 am

Categories: Aging, Ethics, Finance, General, Government, U.S.

Tags: Game, Insurance Company, Health Care, David, Insurance, Vertical Industries, Benefits, Healthcare, Government, Business Operations

Deal or No Deal Video Game cover, starring Howie MandelHealth insurers want to make a deal.

They will kill their underwriting business model — the attempt to cherry-pick risks by excluding those who are sick — if everyone has to buy health insurance from the private market.

Deal or no deal?

(Did you know Howie Mandel (right) was a multimedia pioneer? The Fall Comdex  launch party featured Linda Ronstadt, Charles Fleischer, Quincy Jones, and, uh, me.)

As BNET’s David Hamilton notes today, there are some conditions on this offer. No federal competition with the private market. No “community rating” in which everyone pays the same.

Still have a deal?

This is the kind of back-and-forth that has to happen in order for health reform to happen. David writes of how this is a concession, and it is, but I really doubt if it’s enough of one to reach a final settlement.

  1. Why not allow competition with a federal plan? Are they afraid the government would do things right?
  2. Why not create larger pools of risks through community rating? Isn’t that what group insurance is about?

More important from the perspective of this blog, there is nothing about moving toward a unified Health Internet, with standards and terms every insurer’s computing systems must meet for interoperability.

That’s where the savings are supposed to come from, after all.

The real bottom line is this. The present system makes decisions on what to cover primarily a matter of private contract, often with arbitration as the only redress. Outside the U.S., savings from making these political questions.

Who decides what falls under the policy is the key marker I want to see moved. It’s the thorniest problem out there. And it’s the marker no one really wants to hold when the dance is over.

Because on that marker are the big questions.  Who should live and who should die? When do we decide that your costs have exceeded your hopes and that it’s time to call the hospice?

Right now insurers can pressure hospitals into forcing that decision on families. Should government have it? Can we set a standard for it?

How would you split that baby of cost vs. life?

Dana BlankenhornDana Blankenhorn has been a business journalist since 1978, and has covered technology since 1982. He launched the Interactive Age Daily, the first daily coverage of the Internet to launch with a magazine, in September 1994. See his full profile and disclosure of his industry affiliations.

Email Dana Blankenhorn

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  • Talkback
  • Most Recent of 5 Talkback(s)
RE: Insurers place first bid made in health reform game
We can only hope that our new president will follow through on his promises of healthcare reform and help us save some money. As a webmaster for a group healthcare and financial products broker in Dad... (Read the rest)
Posted by: jenndrogus Posted on: 12/10/08 You are currently: a Guest | | Terms of Use
Taking the easier questions.  Anton Philidor | 11/21/08
Thank you, Anton  DanaBlankenhornZDNet Moderator | 11/21/08
Dana, check Texas insurance laws  Rick_R | 11/21/08
Can You Say 'SOYLENT GREEN'!!!  ccrasher | 11/21/08
RE: Insurers place first bid made in health reform game  jenndrogus | 12/10/08

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