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December 26th, 2008

The biggest health IT story of 2008

Posted by Dana Blankenhorn @ 8:52 am

Categories: 2008 Review, 2009 Preview, Aging, Consumer Information, General, HIMSS 2008, Home Health Care, Internet, Medical Records, Mental Health, Sports Medicine, Wellness

Tags: Google Inc., Information Technology, Health Care, PHR, Vertical Industries, Healthcare, Benefits, E-health, Enterprise Software, Software

Google logo as DNA strandI came in for deserved criticism from both readers and editors this year for doing too many stories that strayed from the IT core of ZDNet.

(A Google logo as a strand of DNA, a picture taken for Scienceroll.)

Given that charge the best-read story on this blog for 2008 should have been my February coverage of Google Health, on which I secured an exclusive interview during the HIMSS show in Orlando.

It was, in fact, only the 5th most read item on this blog during the year. It did, however, draw 22 talkbacks, many of them thoughtful and useful in later reporting.

Of all the trends I covered this year Personal Health Records like Google Health has the best “legs,” the best chance of remaining an important story in 2009 and beyond.

As project manager Missy Krasner explained in February a PHR, unlike an Electronic Health Record (EHR) maintained by your doctor, is under your control, and not subject to the restrictions of the HIPAA law.

This is often misunderstood by privacy advocates, who see PHRs as giant loopholes through which unscrupulous employers may find ways to deny you coverage and cherry-pick risks.

But as Ms. Krasner noted in our interview a PHR like Google Health is much more. You can not only download doctor and hospital data on your illnesses into it. You can upload wellness data as well.

We can generate a lot of such data every day. Diabetics maintain their own sugar readings, hypertensives their own blood pressure statistics. Dieters often have food diaries. Everyone with an exercise regimen has a workout schedule.

Collecting and using this wellness data can keep you from becoming ill. Bringing a wellness coach your PHR can help them tweak your program to make it more effective.

All this data is designed to help drive your actions, to give you more control over your health.

But it’s clear this trend is very much in its infancy. Even health professionals don’t know how to coordinate all their EHR data into a coherent PHR from which they can make wellness decisions.

It is that effort that will consume patients, the health industrial complex, and the government in 2009 and beyond.

Dana BlankenhornDana Blankenhorn has been a business journalist since 1978, and has covered technology since 1982. He launched the Interactive Age Daily, the first daily coverage of the Internet to launch with a magazine, in September 1994. See his full profile and disclosure of his industry affiliations.

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  • Talkback
  • Most Recent of 5 Talkback(s)
RE: The biggest health IT story of 2008
What I find disturbing about PHRs is the very thing that some people seem to love about the idea of them: the patient can control their health information themselves. That, IMO, is a very bad idea. (Read the rest)
Posted by: lanehatcher Posted on: 12/29/08 You are currently: a Guest | | Terms of Use
The link isn't very useful  Bill4 | 12/26/08
Sorry, should have been the next story.  Bill4 | 12/26/08
RE: The biggest health IT story of 2008  DanaBlankenhornZDNet Moderator | 12/27/08
It's sad  Ken_z | 12/27/08
RE: The biggest health IT story of 2008  lanehatcher | 12/29/08

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