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July 10th, 2009

Health reform must focus on incentives to cut costs

Posted by Dana Blankenhorn @ 6:19 am

Categories: Finance, General, Government, U.S.

Tags: Incentive, Health Care, Klepper, Laszewski, Vertical Industries, Benefits, Healthcare, Human Resources, Dana Blankenhorn

Health care reform advocate Brian Klepper is getting depressed.

TheĀ  bill now moving through the Senate is all about who pays for health care, he writes, and not about what we should be buying.

Changing the financing model alone probably won’t fix health care. What’s needed - what is critical right now - are changes to the ways health care is supplied, tooled, delivered, managed and reimbursed, independent of any health plan’s sponsorship and legal structure.

Who has the answer?

Klepper says it’s Bob Laszewski (right, from his Healthpol Web site) a policy consultant and former insurance executive.

Laszewski’s health care affordability model focuses on the delivery system, not finance. It uses tax incentives to change demand to what we need rather than what the present system wants to give us, Klepper writes.

It’s pretty simple.

Insurers would first offer any plans they wanted, with employers and employees free to buy any plan. But over three years plans that did not meet national goals for lowering overall costs would lose their tax preferences.

Meanwhile, Medicare would track the successes of private insurers in holding down costs and follow those best practices, he writes.

Market incentives have to change, Klepper writes, in favor of doing what we know reduces costs as opposed to standard fee-for-service, where the incentives are to increase costs.

Writes Klepper:

The real beauty of the Affordability Model is that it offers minimalist steerage. It implements a (relatively) simple, straightforward incentive, and then allows the market to innovate to achieve the desired results.

Klepper expects everyone in the industry to oppose Laszewski’s plan, because over time it shrinks industry revenues, but adds they ought to favor it because it provides a sustainable economic model with minimal government interference in the market.

How do you like it?

Dana BlankenhornDana Blankenhorn has been a business journalist since 1978, and has covered technology since 1982. He launched the Interactive Age Daily, the first daily coverage of the Internet to launch with a magazine, in September 1994. See his full profile and disclosure of his industry affiliations.

Email Dana Blankenhorn

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  • Talkback
  • Most Recent of 7 Talkback(s)
A Grave Misconception That Plays Right Into Insurance Company Interests
Ken_z understands well - if insurance companies need to reduce costs to keep tax breaks, they will simply resort to increasing the frequency with which they already exclude, delay, deny, underpay, and... (Read the rest)
Posted by: Cardhu Posted on: 08/06/09 You are currently: a Guest | | Terms of Use
Changing who pays for health care  frgough | 07/10/09
Wrongheaded thinking  Lerianis10 | 07/10/09
Both you and FRGough miss the point  DanaBlankenhornZDNet Moderator | 07/10/09
Wish you were right. You are not  DanaBlankenhornZDNet Moderator | 07/10/09
Right on!  Michael Perkins | 07/10/09
Not impressed  Ken_z | 07/10/09
A Grave Misconception That Plays Right Into Insurance Company Interests  Cardhu | 08/06/09

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